July 31, 2022

CCW Dig Deep to Become the First Net Zero Creative Production Company in the UK by 2023

Manchester based creative production company, Creative Content Works (CCW), announce their race to Net Zero status, following the implementation of a carbon neutral strategy.

CCW is now the first creative production business in the UK to launch a brand new CSR program, promising a more sustainable future for the company and its clients. 

Going forward, CCW’s client’s can now opt into the Sustainability scheme to jointly offset their entire carbon footprint of every project, including emissions generated by transport, man and machine power. Following the initial purchase of a 7-acre plot of land, they are now able to plant up to 5,000 trees as part of the initiative. With offices in the UK and Bulgaria, this commitment to continued sustainability spans both locations. 

CCW’s business model is by its very nature more sustainable than traditional production methods - with CGI and digital production accounting for 70% of our business, it’s key to the company’s success. 

In a recent infographic, “The Hidden Emissions in Your Buying Journey” CCW compared the carbon impact of traditional photography vs. CGI, highlighting that digital production makes 75% less carbon emissions in the buying journey alone. What’s more, CGI and Virtual Production is at least 33% less damaging to the environment than conventional production. This was based on a 1-day photoshoot alone.

James McVitie, Managing Director of CCW, comments: “At CCW, we believe images speak louder than words; and actions speak even louder…We’re committed to ensuring the content we create and the processes we use are as sustainable and future proof as possible. Looking to the future, we’re exploring ways to act now and make a difference by both reducing and offsetting our carbon footprint for a better, greener future. 

The climate crisis isn’t a problem that’s going to hit us tomorrow. It’s a problem now

Our industry can no longer create content, films and advertising in the same manner as we have done before without regard for the future impact on the environment. There is a responsibility for us to support our clients in their efforts by having our own plan for reducing our carbon footprint. CGI, which accounts for more than 70% of our business, is an immediate environmental benefit compared with traditional production. It can also make a tangible difference to logistics related carbon footprints. We hope to continue to increase our environmental responsibility over the coming years, leading the way with more industry-first initiatives.” 


Creative Content Works is THE technology-driven creative production company. We bridge the "agency-gap" by combining creative ideas, technology and sustainable content production.

With an impressive roster of clients including John Lewis, JD Sports, The White Company, Next, Magnet, Dreams and Funkin Cocktails, we help brands to keep up with creative evolution and digitally transform at scale.

CCW has a simple philosophy… produce amazing content, at speed and scale, delivered by experts. 

Today, CCW consists of a passionate team of 75 creative thinkers and tech innovators based in Manchester, London and Sofia. We build powerful partnerships with brands, solving creative and technology challenges for a digital future.



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