March 16, 2023

The Rise of The Metaverse - CCW + The Very Group [Manchester Digital]

The metaverse is a term that's taking the retail industry by storm, but what exactly is it, and how can brands leverage it? Find out in this upcoming presentation by industry leaders from Creative Content Works and The Very Group at Manchester Digital's Ecommerce Week.

Manchester Digital is excited to announce its upcoming Ecommerce Week, featuring a range of events for ecommerce brands, agencies, and suppliers. One of the highlights of the week is the Ecommerce Conference, taking place on Thursday 23rd March 2023, at Circle Square, Manchester.

We're delighted to be presenting alongside The Very Group, when we'll discuss the rise of the metaverse and its impact on digital production. Alongside our presentation there's a jam-packed agenda featuring no less than 10 speakers from Pets at Home, Advanced Commerce, Dark Horse, PushON, BJSS, Beauty Bay and AWS. Along with a panel discussion from BusinessCloud & TechBlast, Rainy City Agency, and Shopblocks.

Check out the full agenda here.  



Creative Content Works x The Very Group

The metaverse as a concept is becoming increasingly popular, with Web3 technologies and personalised Virtual customer experiences being leveraged by brands. However, many people are still struggling to understand what the metaverse is and how it works. This presentation will provide a clear explanation of the metaverse, along with real-life examples of metaverse marketing campaigns, and a discussion of how the metaverse will impact retail and digital content production going forward.

Vlad Mulhem, Innovation & Technology Director, will also share five steps to build up to metaverse marketing, including CGI product marketing, AR, VR, and 360's, that brands can implement today.

Attendees will also get a chance to learn about The Very Group's virtual production through Looklet, as well as participate in a Q&A session with the speakers.


Mark Stocker, Senior Creative Manager at The Very Group

Working within The Very Group for 20 years, Mark has managed the Creative transition from a traditional Catalogue business to a leading online digital Retailer. Managing teams across Planning, Samples management, Styling, Photography and Retouching to plan and deliver 6000+ products to their sites each. Within the Studio space (Lightbox) they manage daily shoots for fashion models, still life, Home Interiors, 360 and the latest digital model technology (Looklet) with intricate planning, working with CLX Europe to evolve our future-facing workflow management tool and Adobe with the latest Creative Cloud applications and testing to deliver at pace in a demanding retail workspace.

Vladimir Mulhem, Technology & Innovation Director at Creative Content Works

Creative Content Works combine ideas, production and technology to help brands to keep up with creative evolution and digitally transform at scale. As a driving force behind CCW, Vlad is dedicated to keeping CCW’s clients at the forefront of the industry with cutting-edge solutions in CGI, AR/VR, and Experiential Marketing.

With an impressive roster of clients including John Lewis, JD Sports, The White Company, Next, Magnet, Dreams, and Funkin’ Cocktails. CCW has a simple philosophy… produce amazing content, at speed and scale, delivered by experts.


The Ecommerce Conference is an excellent opportunity for eCommerce professionals to learn about the latest trends, challenges, and technology impacting this innovative and vital sector.

Manchester is home to a thriving retail tech industry, with a growing number of online retailers establishing offices in the city, making it the perfect location for this event.

Manchester Digital looks forward to welcoming attendees to Circle Square for an informative and engaging discussion about the metaverse and its impact on digital production.


When: Thursday 23rd March 2023

Where: 1 Circle Square, 3 Symphony park, Oxford Road, Manchester, M1 7FS

The event is free of charge. To book your place, click here.


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