November 8, 2021
by Creative Content Works

CGI vs. Photography: The Benefits Battlecard

Think ‘CGI,’ and what comes to mind? Gamers, architects or Hollywood bigwigs hunched over a computer spending millions? Time for a rethink. The world has changed. CGI is no longer the preserve of the rich and nerdy. New techniques have changed the game: Product Modelling, 3D Scanning, Faster Connectivity, meaning CGI now belongs to everyone.

The Conundrum: To CGI or not to CGI? That’s the question.

As an eCommerce, Marketing or Brand Manager, we get that you’re constantly under pressure to deliver high-quality images FAST. On trend and on budget.

As technologies in the industry develop, CGI has become more affordable than ever before. So, you’re at a crossroads… Do you jump on the CGI bandwagon? Or stick to the tried and tested approach of a traditional photo shoot?

What is CGI?

First things first. What is CGI? What are some of the key benefits?

In a nutshell, CGI stands for Computer Generated Imagery. It does what it says on the tin – it’s the digital version of a still, animated or moving imagery. So, no traditional photographers, cameras or locations.

Over the past decade, the famous furniture outlet IKEA has shifted from photography to CGI for its advertising. In 2014, 75% of its catalog photos were CGI, and most people couldn’t even tell at first. A testament to the sheer power of CGI marketing.
Kulture Hub

CGI vs Traditional Photography: The Benefits Battlecard

Take a look at our infographic below to get a ‘birds-eye’ view of the key benefits:

Download a high res print version click here.

The Devil’s in the Detail

Depending on the CGI agency you work with, the end result might not be as realistic or as convincing as you’d like. We have decades of experience working with some of the leading names in retail, specialising in CGI, VFX and content creation. Oh, and with 95% client retention since 2010, we know we’re doing something right.

Why Us?

A Creative Partnership

We don’t do things in the traditional client/agency way. We see ourselves as partners, working with you on a common goal. Everyone here is obsessed with what they do – be it creative, CG production, art direction or account management – and we’ll bring that obsession, passion and work ethic to help your business.

Let's Talk

If you would like to know more about how intelligent content creation can help your business please contact us or call (0)161 211 5421.

About Creative Content Works

Creative Content Works, formerly Visual Method, is a full-service content production studio based in Manchester, London & Sofia. We're a team of 96 creative agency, production and technical experts specialising in photorealistic CGI, VFX and strategic content for some of the largest retail and consumer brands in the UK.

We have a simple philosophy… produce great content, at speed and scale, delivered by experts.

We're a passionate team of creative thinkers and tech innovators. We build powerful partnerships with brands, solving creative challenges for a digital future.


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