MAGNET WINS KITCHEN OF THE YEAR - IDEAL HOME AWARDS 2022
We’re thrilled Magnet has won “Kitchen of the Year 2022” by none other than the Ideal Home Magazine, the UK’s best-selling home and interiors magazine!
We’re proud to play a part in bringing their design concept to life using the latest in CGI content production. Huge congratulations to the Magnet team for a fabulous launch and roll out!
"The design feels fresh and modern, with an appealing warmth. Nordic Nature’s sustainably sourced oak-veneer frontals in smooth and fluted designs are inspired by Nordic mid-century modern walnut furniture. They add an architectural edge to this kitchen, and the natural wood tones ground the space.
We loved the rich wooden texture, and Nordic Nature’s fluted finish feels brilliantly modern with the linear design and pared-back look," says Heather Young, one of Ideal Home's expert editors.
“We are ecstatic that Nordic Nature has won the coveted Ideal Homes Kitchen of the Year 2022. As a team, we took a risk introducing a range that differed so much from anything in the marketplace. We hoped that the enthusiasm, energy and passion we put into the design would shine through and generate excitement.
“Nordic Nature is not just a kitchen. It is an idea and a design language inspired by nature. We have taken inspiration from nature’s parings. Mixing rough with smooth and plain with detailed. Celebrating natures diversity. Nature is timeless and provides us with the perfect references to create a simple, elegant design perfect for family life.
“Our vision is that the kitchen should give you the same peace and quiet that you get from stepping into nature. As we spend more time at home, it has evolved into a place for rebalance and reassurance. And we couldn’t be happier that it’s been so well-received amongst our customers and the experts at Ideal Home.” - Lizzie Beesley, Head of Design at Magnet
“When we received the brief for Magnet’s New Nordic Nature range, we were really excited to create something with a wow factor. Combining elements of Japandi with Nordic Noir, this kitchen had to be at one with nature. The beauty of CGI is we could dream up the perfect house in the perfect location without it ever having to exist in the real world - giving Magnet some wow imagery to really show off their range. We took inspiration from new build barn buildings and Scandinavian forests to create a dark, moody and interesting space. The Nordic Nature product is something we haven’t seen in mainstream kitchen companies and it was a pleasure to bring it to life for the everyday consumer.” – Jo Thatcher, Head of Styling at CCW
ABOUT CREATIVE CONTENT WORKS
Creative Content Works is THE technology-driven creative production company, specialising in ground-breaking large-scale production for leading retailers and consumer brands in the UK.
With an impressive roster of clients including John Lewis, JD Sports, The White Company, Next, Magnet, Dreams, and Funkin’ Cocktails, the hybrid content business helps brands to keep up with creative evolution and digitally transform at scale. CCW fuses ideas, production, and technology to produce Cannes Lions, D&AD and more award-winning work across multiple disciplines and product categories.
CCW has a simple philosophy… produce amazing content, at speed and scale, delivered by experts.
Today, CCW consists of a passionate team of creative thinkers and tech innovators who build powerful partnerships with brands, solving creative and technology challenges for a digital future.