June 26, 2022

Digital Content vs. Traditional Production - CO2 Comparison

From people and the product - to studio hire - and set builds… A lot goes into making sure you have the best content on your site and in your marketing campaigns. In our latest infographic, we explore the hidden emissions throughout the entire buying journey... From sourcing products, shipping samples to producing content - and the many miles in between.

In this infographic - we cover:

HOW DID WE CALCULATE THE DATA?

We took a typical example of one of our customer’s buying trips from the UK to the Far East. On their journey they sent 2 product samples back to the UK by sea freight. Once they’ve landed in the UK they then get shipped from the retail’s distribution hubs on to various marketing shoots: eCommerce shoot, PR event, trade show and a TV commercial. 

In the second part of the infographic, we compare a typical 1) CGI lifestyle set vs. a local photoshoot, 2) moving image/animation vs. filming in a local studio and 3) a hybrid production vs small-scale TV commercial. All examples are UK based. *The number of people needed on a traditional production shoot vary massively on a case by case basis. For the sake of our illustration - we’ve made assumptions about the average days/crew needed for a small scale production and compared these to the CO2e per day here at Creative Content Works (man + machine power). This includes the operational emissions of that person.

From here, we crunched the numbers and made this awesome infographic...

WORKING WITH CCW TO REDUCE YOUR CARBON FOOTPRINT

If you’d like to explore how we can make your product imagery, motion and creative advertising campaigns more sustainable, get in touch

ABOUT CCW

Creative Content Works is THE technology-driven creative production company. We bridge the "agency-gap" by combining creative ideas, technology and sustainable content production. 

With an impressive roster of clients including John Lewis, JD Sports, The White Company, Next, Magnet, Dreams, and Funkin’ Cocktails, we help brands to keep up with creative evolution and digitally transform at scale. 

CCW has a simple philosophy… produce amazing content, at speed and scale, delivered by experts.

THE UK’S FIRST NET ZERO CONTENT PRODUCTION BUSINESS

We believe images speak louder than words. Equally, actions speak even louder…We’re committed to ensuring that the content we create and the processes we use are as sustainable and future-proof as possible.

SUSTAINABLE CONTENT. WITHOUT COMPROMISE 

Unlike ‘fast-fashion’ or “fast-advertising”, once you’ve invested in digital-first assets using CGI, your assets last a lifetime. They can be recycled and reused across all your channels (online, in print and soon the metaverse). Need a new look? They can be rehashed with new content for future campaigns. Keeping your content fresh and on-trend… The possibilities are endless! 

If you can imagine it, we can make it.