June 8, 2022

WE'RE A UK CONTENT AWARDS 2022 FINALIST!

WOOHOO!💥 We’re super excited to announce that Creative Content Works has been shortlisted for Large Content Marketing Agency of the Year at the UK Content Awards 2022.

The winners will be announced on 7th July ... What a wonderful start to the week! 🤞

LARGE CONTENT MARKETING AGENCY OF THE YEAR 2022

The category is in recognition of a specialist content agency (21 or more staff) that has produced fantastic results and has made a positive contribution to the industry.

We’ll be judged on client wins, financial results, growth, team retention and the quality of work we’ve delivered on behalf of our clients.

HIGHLIGHTS FROM OUR ENTRY

AGENCY OBJECTIVES

We’re proud to say that we have achieved our core 3 business objectives using cutting edge technology to deliver technology based creative content marketing:

Our revenue increased by 300% to over £4m at the start of 2022, hitting the first business goal. This exponential growth is forecast to continue breaking through the £10m barrier in 2024.

What's more, the company’s growth over the past three years comes down to the dedication of the team to innovate and disrupt industry norms.

That’s not all, we've added 25 new clients to the roster in 2021, with a further 6 clients in 2022 so far. Last year CCW hired 25 new starters to join the company and in 2022 we hope to grow by another 25%. 

Client retention increased to 95% and we successfully rebranded in March 2022, two huge milestones for the business. 

RECENT WORK EXAMPLES

DREAMS / FEATHER & BLACK 

Dreams CGI Content Production

To help Dreams reduce cost while keeping quality high and improving the overall customer experience, we switched the company’s product and ‘in room’ imagery to digitally native (CGI) content.

The CGI imagery allows customers to see fully customised online versions of their chosen product before purchase, bringing us one step closer to the “Phygital” shopping experience, and the furniture store of the future. 

Overall, we helped Dreams to aid purchase journeys, boost buyer confidence, and increase eCommerce sales. While this might sound simple, thanks to the partnership and tech first approach, Dreams was able to reduce production costs by 20% year-on-year, while delivering over 60% more content.

Simon Moore, Director of Marketing & Media at Dreams, said: “Logistics to physically shoot are not easy with big beds, transporting from one location to the next, but with CCW the solution was significantly more cost efficient. Additionally, it provided agility and the ability to produce multiple looks with ease.” Read more about our work with Dreams here

FUNKIN COCKTAILS 

Funkin Cocktails’ chose CCW to drive brand awareness and increase sales over Christmas.

Thanks to the team's quick creative response, we delivered a stand-out TV advert in just five weeks, from initial ideas and creative concepts through to location shoot, post production and edit. Our use of modern CGI technology fused with traditional production enabled more content to be produced leading to a creative, on brand advert that was shared across multiple consumer touch points. The results:

Watch the creative ad here

CHALLENGES…

During the pandemic, the company had its best year ever. The business grew by 80% year on year, gained 25 new clients and delivered our largest projects to date. We put this down to our innovative technology helping businesses transform their online offerings - particularly at a time when in-store purchases weren’t possible. How? We created a photogrammetry scanning system to unlock the potential of a new market segment:

Allowing apparel and footwear retailers to create metaverse ready content at market unlocking prices... The ability to create assets for £40 that most providers charge £150-200 for. Unlocking the market and democratising 3D content production.

This allows any eCommerce retailer to get playable 3D assets (360, AR and importantly virtual try-on) on their product page within their per sku content budget. This is a real game changer for the sector!

WHY SHOULD WE WIN?

The best aspect of the business is the talented team that produces award winning results. We have numerous initiatives in place to ensure staff are happy and cared for as part of our ESG policies  -  hosting monthly inductions, workshops, presentations and socials.

We prioritise personal development reviews with several employees having been fast-tracked through the business and place huge emphasis on work life balance, hosting regular mental health workshops to balance stress and set boundaries post-pandemic. We provide excellent training programmes to encourage personal growth and development with job-related training.

CCW’s marketing solutions are truly unique. We have scaled 3D scanning and photogrammetry pipeline to create 1,000’s of models every month using sophisticated hardware, software and custom automation. Our physical based rendering (PBR) material scanner evolved to the next iteration of hardware giving the production team the ability to create visually rich,  photoreal “digital twins” of all their surfaces.

Finally, we produce millions of images at speed and scale - without compromise, helping customers to create and serve 11.7M product combinations on demand. The possibilities are endless. 

WISH US LUCK

The winners will be announced on 7th July ... Wish us luck! 🤞

ABOUT CREATIVE CONTENT WORKS

Creative Content Works is THE technology-driven creative production company. We bridge the "agency-gap" by combining creative ideas, technology and sustainable content production. 

With an impressive roster of clients including John Lewis, JD Sports, The White Company, Next, Magnet, Dreams, and Funkin’ Cocktails, we help brands to keep up with creative evolution and digitally transform at scale. 

CCW has a simple philosophy… produce amazing content, at speed and scale, delivered by experts.

If you can imagine it, we can make it.

For more information visit the CCW website: www.creativecontent.works

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