MAGNET: BEYOND THE LOGO - WHY EMOTIONAL STORYTELLING IS KEY
This is very exciting! It’s our first-ever episode of our new podcast, "BRAND BITES: Where Marketing Meets Creativity".
In this episode, we’re joined by Charis Hawkins, Head of Brand Marketing & Communications at Magnet, and our host, Laura Richards, Account Director at Creative Content Works.
In this bitesize, 25-minute podcast, they discuss:
- The Secret to Building a Strong Brand Identity
- Why Emotional Storytelling is Key
- Marketing Metrics and the 60:40 Rule
- How to Balance the Need for Creativity and ROI in Marketing
- Generative AI: Love it or loath it?
- Careers Tips for other Marketing Professionals
Watch the full podcast below...
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Magnet are one of the UK’s longest running kitchen suppliers and manufacturers - with a heritage stretching back over 100 years. Since then they have become one of the leaders in the industry with over 200 locations/showrooms nationwide. For more information on Magnet visit: https://www.magnet.co.uk/kitchens/
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