![Magnet: Beyond the Logo ["BRAND BITES" PODCAST]](https://assets.website-files.com/6424429265b407347cfbf39e/647f1e26be7c5bd72461c8e6_Brand-Bites-Magnet-Podcast-Banner.jpg)
MAGNET: BEYOND THE LOGO - WHY EMOTIONAL STORYTELLING IS KEY
This is very exciting! It’s our first-ever episode of our new podcast, "BRAND BITES: Where Marketing Meets Creativity".
In this episode, we’re joined by Charis Hawkins, Head of Brand Marketing & Communications at Magnet, and our host, Laura Richards, Account Director at Creative Content Works.
In this bitesize, 25-minute podcast, they discuss:
- The Secret to Building a Strong Brand Identity
- Why Emotional Storytelling is Key
- Marketing Metrics and the 60:40 Rule
- How to Balance the Need for Creativity and ROI in Marketing
- Generative AI: Love it or loath it?
- Careers Tips for other Marketing Professionals
Watch the full podcast below...
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About Magnet
Magnet are one of the UK’s longest running kitchen suppliers and manufacturers - with a heritage stretching back over 100 years. Since then they have become one of the leaders in the industry with over 200 locations/showrooms nationwide. For more information on Magnet visit: https://www.magnet.co.uk/kitchens/
creative content works
(part of the ride shotgun group)
We have a simple philosophy… produce great content, at speed and scale, delivered by experts.
As part of the Ride Shotgun Group, we're an agency with a difference. Big strategic thinking, impactful creative, content production and activation at scale. All in one place. So, you can achieve more for your brand than ever before.
Whether you need a lead strategic partner or content production at speed and scale, we can join you at any point of your brand journey.
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