DIGITAL CONTENT VS. TRADITIONAL PRODUCTION - CO2 COMPARISON
From people and the product - to studio hire - and set builds… A lot goes into making sure you have the best content on your site and in your marketing campaigns. In our latest infographic, we explore the hidden emissions throughout the entire buying journey... From sourcing products, shipping samples to producing content - and the many miles in between.
IN THIS INFOGRAPHIC - WE COVER:
- The Hidden Impact of your Buying Journey on the Environment
- CO2 Emissions: From Shipping Samples to Storage Costs
- The Benefits of a Digital-First Approach
- Digital Content vs. Traditional Production - CO2e Comparison
- Real Examples from CCW
HOW DID WE CALCULATE THE DATA?
We took a typical example of one of our customer’s buying trips from the UK to the Far East. On their journey they sent 2 product samples back to the UK by sea freight. Once they’ve landed in the UK they then get shipped from the retail’s distribution hubs on to various marketing shoots: eCommerce shoot, PR event, trade show and a TV commercial.
In the second part of the infographic, we compare a typical 1) CGI lifestyle set vs. a local photoshoot, 2) moving image/animation vs. filming in a local studio and 3) a hybrid production vs small-scale TV commercial. All examples are UK based. *The number of people needed on a traditional production shoot vary massively on a case by case basis. For the sake of our illustration - we’ve made assumptions about the average days/crew needed for a small scale production and compared these to the CO2e per day here at Creative Content Works (man + machine power). This includes the operational emissions of that person.
FROM HERE, WE CRUNCHED THE NUMBERS AND MADE THIS AWESOME INFOGRAPHIC...
WORKING WITH CCW TO REDUCE YOUR CARBON FOOTPRINT
If you’d like to explore how we can make your product imagery, motion and creative advertising campaigns more sustainable, get in touch.
We have a simple philosophy… produce great content, at speed and scale, delivered by experts.
As part of the Ride Shotgun Group, we're an agency with a difference. Big strategic thinking, impactful creative, content production and activation at scale. All in one place. So, you can achieve more for your brand than ever before.
Whether you need a lead strategic partner or content production at speed and scale, we can join you at any point of your brand journey.