DRUM ROLL PLEASE… Creative Content Works (part of the Ride Shotgun Group) has been shortlisted for “Best Metaverse Company'' for our work with leading retail brands including Silentnight, Feather & Black, Kraken and Zentia at The Drum Awards 2023. We couldn’t be more ecstatic!
Our creative thinkers and tech innovators specialise in hyper-realistic CGI, 3D Modelling, VFX, VR/AR/Mixed Reality and as well as strategic campaigns that are the lifeblood of modern brands. This background in CGI and Digital Twin Technology sets the foundation for what’s possible in the Metaverse. We’re thrilled we’ve been recognised for our innovative marketing solutions that are truly unique in helping to keep our clients at the forefront of the industry with “Metaverse Ready” Content, CGI and interactive content.
Creative Content Works is up against stiff competition within the Metaverse category competing against Vatom, Supersocial, Metavision and EY.
THE DRUM ANNUAL AWARDS FESTIVAL
The Drum is gearing up for its annual Awards Festival. During the two-week-long event, they will host 15 award ceremonies recognising creative brilliance across the advertising and marketing industry.
With 700 judges from the global advertising community now having deliberated over a record number of entries, Gordon Young, Editor-in-Chief at The Drum, said: “The Drum is now the second largest and fastest growing marketing platform in the world, so we are ideally placed to make the award-winning work and the people behind it famous...
Entries to this year’s awards exceeded all expectations, while deliberations on who should be crowned winner in each category proved challenging for our panels of judges. Congratulations to all nominees!
THE FUTURE. DELIVERED TODAY.
Our entry was based on our forward thinking approach and desire to help to keep our clients get ahead, and stay at the forefront of the industry with Metaverse Ready Content. (Ready whenever they are) to explore the opportunities that the Metaverse may bring, in whatever 3D form this might take.
In our entry, we highlighted that in the past 18 months:
- We have scaled 3D scanning and our photogrammetry pipeline to create 1,000’s of Metaverse Ready 3D Models every month using sophisticated hardware, software and custom automation.
- Our physical based rendering scanner evolved to the next iteration of hardware giving the production team the ability to create visually rich, photoreal “digital twins” of their products and surfaces. Making exact digital replicas of the original products
- We have built strategic partnerships with leaders in Real-time Streaming and 3D Content Creation Tools such PureWeb, 8th Wall and Unreal.
- Delivered Keynote Presentations on the Metaverse at eCommerce Conferences nationwide.
- Finally, we produce millions of images at speed and scale - without compromise, helping one of our customers to serve 11.7M product combinations on demand.
This is only the beginning and why we feel we’re a front-runner for the “Best Metaverse Company".
ENTRY HIGHLIGHTS
For obvious reasons, we can’t share all the work included in our entry but here are a few highlights:
ZENTIA'S 3D PRODUCT CONFIGURATOR FOR SPECIFIERS
Zentia sought Creative Content Works’ expertise to build a 3D product configurator allowing users to visualise, design and personalise their products in a wide range of interiors. Read the full case study here.
HOW DO YOU CREATE OVER 11 MILLION IMAGES DIRECT TO YOUR MARTECH STACK?
We created a bespoke API-driven solution to power Silentnight’s online bed builder serving 11 million assets direct to their MarTech stack. Saving storage, time and manpower.
Learn how we made this possible here.
THE DRUM AWARDS 2023
The Drum Awards Festival will take place from Monday, November 27, to Friday, December 8. The event will bring the best in class from across the industry to The Drum Labs, their very own bar, event and film studio in central London.
The ceremonies will also be broadcast live to a global audience on thedrum.com.
FANCY IT?
For more information on how to attend, visit The Drum Awards website visit: https://thedrumawards.com/live/en/page/home
creative content works
(part of the ride shotgun group)
We have a simple philosophy… produce great content, at speed and scale, delivered by experts.
As part of the Ride Shotgun Group, we're an agency with a difference. Big strategic thinking, impactful creative, content production and activation at scale. All in one place. So, you can achieve more for your brand than ever before.
Whether you need a lead strategic partner or content production at speed and scale, we can join you at any point of your brand journey.
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