Discover the game-changing move that propelled Dreams to create 60% more content at lower costs.
DREAMS
Established in 1985, Dreams are the UK’s most loved bed retailer – backed by Tempur Sealy and led by CEO Jonathan Hirst. Headquartered at their ‘Bedquarters’ in High Wycombe, they have around 2,300 colleagues across the UK, and sell around 14,000 mattresses, bases and headboards per week to customers nationwide through their store network of 208 sites and online.
60%
20%
4,000
MORE CONTENT
YOY SAVINGS
IMAGES A YEAR
creative
Dreams sell gorgeous beds and needed aspirational imagery to better reflect the brand as well as inspire and delight consumers. CGI and digital image production allows Dreams to create the same, if not better, quality imagery with flexible, trend-led styling. It’s also future proof - allowing content to be reused, reconfigured and amplified across all of Dreams’ marketing channels (on and offline).
content
Creative Content Works worked with Dreams to embrace CGI as a core part of their content production marketing mix alongside traditional photography. Our team’s expertise has grown over the years, to a point where we are no longer purely offering digital production services. By developing new technologies, we are now able to help clients to reach their desired goals, at a fraction of the cost of traditional methods.
works
Thanks to the partnership and tech-first approach, Dreams was able to reduce production costs by 20% year-on-year, whilst delivering over 60% more content too! The results were incredible for everyone involved and customers were able to access more visuals than ever before, helping them in their purchase journeys.
Game-changing product imagery - replacing traditional photography with cutting-edge CGI.
Unprecedented cost savings of 20% year-on-year -while delivering an astounding 60% increase in content volume for Dreams.
Elevating customer experiences - Dreams now provides over 4,000 stunning visuals per year, guiding shoppers through their purchase journeys like never before.
"
We produce over 4,000 images per year, and needed a new approach. Logistics to physically shoot are not easy with big beds, transporting from one location to the next, but with Creative Content Works the solution was significantly more cost efficient. Additionally, it provided agility and the ability to produce multiple looks with ease.
Simon Moore, Director of Marketing & Media at Dreams
Gallery
