+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
+++ IDEAS. PRODUCTION. TECH +++ CREATIVE CONTENT +++ OMNICHANNEL CONTENT +++ PRODUCTION AT SPEED & SCALE +++ FUTUREPROOF TECHNOLOGY
Client
DREAMS
Timeline
Ongoing
Services
+ ALL
+ CGI PRODUCTION
+ CREATIVE
+ INTERIOR STYLING
Website
Dreams
DREAMS
DREAMS
DREAMS
DREAMS DELIVER 60% MORE CONTENT, FOR LESS
DELIVERING 60% MORE CONTENT, FOR LESS

Discover the game-changing move that propelled Dreams to create 60% more content at lower costs.

ABOUT
DREAMS

DREAMS

Established in 1985, Dreams are the UK’s most loved bed retailer – backed by Tempur Sealy and led by CEO Jonathan Hirst. Headquartered at their ‘Bedquarters’ in High Wycombe, they have around 2,300 colleagues across the UK, and sell around 14,000 mattresses, bases and headboards per week to customers nationwide through their store network of 208 sites and online.

60%

20%

4,000

MORE CONTENT

YOY SAVINGS

IMAGES A YEAR

Our
Solution

creative

Dreams sell gorgeous beds and needed aspirational imagery to better reflect the brand as well as inspire and delight consumers. CGI and digital image production allows Dreams to create the same, if not better, quality imagery with flexible, trend-led styling. It’s also future proof - allowing content to be reused, reconfigured and amplified across all of Dreams’ marketing channels (on and offline).

content

Creative Content Works worked with Dreams to embrace CGI as a core part of their content production marketing mix alongside traditional photography. Our team’s expertise has grown over the years, to a point where we are no longer purely offering digital production services. By developing new technologies, we are now able to help clients to reach their desired goals, at a fraction of the cost of traditional methods.

works

Thanks to the partnership and tech-first approach, Dreams was able to reduce production costs by 20% year-on-year, whilst delivering over 60% more content too! The results were incredible for everyone involved and customers were able to access more visuals than ever before, helping them in their purchase journeys.

PROJECT
HIGHLIGHTS

Game-changing product imagery - replacing traditional photography with cutting-edge CGI.

Unprecedented cost savings of 20% year-on-year -while delivering an astounding 60% increase in content volume for Dreams.

Elevating customer experiences - Dreams now provides over 4,000 stunning visuals per year, guiding shoppers through their purchase journeys like never before.

"

We produce over 4,000 images per year, and needed a new approach. Logistics to physically shoot are not easy with big beds, transporting from one location to the next, but with Creative Content Works the solution was significantly more cost efficient. Additionally, it provided agility and the ability to produce multiple looks with ease.

Simon Moore, Director of Marketing & Media at Dreams

Gallery
Gallery
Gallery
Gallery

Gallery

Gallery
Gallery
Gallery
Gallery
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+++ Let's work together
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+++ Let's work together
+++ Let's work together
+++ Let's work together
+++ Let's work together
+++ Let's work together
+++ Let's work together
+++ Let's work together
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Contact

Let's

CONNECT