'Ready to Drink' Cocktail brand Funkin Cocktails hires Creative Content Works to increase sales and maximise brand exposure.
Funkin Cocktails, the UK’s leading cocktail brand, makes great tasting, bar-quality cocktails available anywhere. Founded in London back in 1999, Funkin Cocktails were the first to create 100% natural fruit purées, syrups and cocktail mixers. By sourcing only the best sun-ripened fruit worldwide, Funkin make delicious cocktails that are enjoyed in bars and homes nationwide. As an award winning brand, Funkin Cocktails prides itself on the quality of its products and a solutions.
WEEKS FROM CONCEPT TO LAUNCH
Increase in Brand Affinity
SPOTS ON TV, VOD, Display + Social
Funkin Cocktails wanted to grow its awareness and market share by maximising sales through its off-trade, on-trade as well as their Direct-to-Consumer eCommerce website in the run up to Christmas. They wanted to capitalise on booming demand in the UK ‘ready-to-drink’ market and sought our help. We were set the challenge to create an attention-grabbing Christmas TV advert in just six weeks to maximise the potential sales opportunities ahead of the busy festive period.
In response to the brief, we designed TV adverts in spots across TV, VOD, Display and Social Media. The colourful, eye-catching creative opened with a mouthwatering shot of the cocktails amongst festive garlands and garnishes, emphasising the message that Funkin Cocktails are ‘Best Served Together’. The campaign was rolled out onto Channel 4, Sky and ITV with a focus on the brand’s ready to drink Passion Fruit Martini, their take on the classic Pornstar Martini.
From initial creative concepts, to the shoot, and post-production, we delivered all of these objectives ahead of schedule in just five weeks. The ad ran throughout Christmas and sales figures showed strong performance over the entire holiday period and beyond.
Agile Production - By fusing a combination of agile production planning and bold creative, we were able to react at breakneck speed - faster than a lead ‘above the line’ agency.
Bold Creative for Less - Created visually stunning and vibrant TV commercial for a fraction of the cost of traditional methods that captured attention and stood out from the competition.
Brand Affinity - Successfully boosted brand affinity and awareness by an impressive 10%, leading to a subsequent increase in sales.
We’re thrilled with the results since we launched our creative Christmas TV ad. The creative team at CCW have managed to capture the spirit of sharing great tasting cocktails at home. What’s more we’ve since seen a positive impact on our brand affinity and had a 23% uplift in sales. Given the results, we look forward to working with CCW again in the future.
- Ben Anderson, Marketing Director at Funkin Cocktails