In just 12 weeks, we produced 464 images, 128 lifestyle sets and 2 brochures for Woodstock. To top it off the first print run sold out in record time!
Woodstock Trading Company is the manufacturer and distributor of Calypso Bathroom Furniture and Veldeau Bathrooms. With over 20 years in the industry, they boast an extensive knowledge of luxury bathroom design, functionality and style. Their collections include a variety of contemporary and timeless designs for bathroom furniture, taps, accessories, mirrors, lighting, showers, basins and WC’s.
Images in just 12 weeks
Brochures sold out in record time
Earlier this year, Woodstock challenged us to create a year’s worth of imagery in just 3 months with a print deadline that couldn’t be missed. Another snag was that some of the products didn’t actually exist yet - and others were in production in the Far East. For these, there were no manufactured prototypes to reference and the CAD design files were limited in terms of the information provided.
Loving a challenge, our team of experts used the latest in CG production to create 464 amazing, high-fidelity photorealistic images (104 lifestyle sets for Calypso and 24 lifestyle sets for Veldeau Bathrooms) for 2 jam-packed brochures - all in under 12 weeks. This is the same amount of imagery that they would typically take them 12 months to previously produce using traditional methods. We made it happen in a fraction of the time, at a much higher quality.
This is just the beginning of Woodstock’s relationship with CCW. Armed with stunning lifestyle imagery that can be used across channels for years to come, we’re looking forward to pushing their marketing content beyond expectations. Whether that’s bringing products to life in CGI, elevating marketing with animated imagery and short-form video, or pushing their brand look with on-trend style consultancy to boost engagement, we’re here to inspire their retail partners and ultimately drive more sales.
Lightning-Fast and Cost-Effective: Delivered an astounding 464 images in less than 12 weeks, surpassing expectations.
On-Trend Brilliance: Created visuals perfectly suited to two distinct product ranges and demographics, capturing attention.
Unleashed Record-Breaking Success: Achieved a record sell-out time for the print brochure, elevating brand engagement across all channels.
Accelerated Speed to Market: By leveraging CGI, eliminated the need for physical product references, resulting in a remarkable 37% faster speed to market, maximising competitive advantage.
Sustainability: Our sustainable approach produced 65% less waste and reduced the impact on the environment by eliminating the need for set build, construction and on-site photography.
Conversion Boosters: Our imagery proved to be a sales powerhouse, driving significant uplifts for three core product ranges, igniting conversions and revenue growth.
We’re thrilled with the results, we’ve seen an uplift in sales across 3 product ranges and even had to invest in a second print-run. Needless to say, I’d recommend CCW to others in a heartbeat!
- Stephen Robins, Sales & Marketing Director at Woodstock